Mayoral candidate: Susan Harman

Susan Harman

EDITOR’S NOTE: The Eureka Springs Times-Echo sent a series of questions to the three candidates running for mayor in the Nov. 3 election. The race is between Mayor Butch Berry, City Council member Steve Holifield and Susan Harman, a former council member who is currently a member of the city’s Planning Commission. Following are Harman's responses. Answers were edited only for clarity.

• TIMES-ECHO: At what point did you make the decision to run for mayor and why? Was there a particular situation or event that happened that led to the decision, or just something you decided over time?

• HARMAN: This has been building over the past five years, and I truly believe Eureka Springs is at a turning point, that the same leadership isn’t working and our town is at risk of losing its advantage to be financially independent.

• TIMES-ECHO: If elected, what would be your priorities for the first 90 days in office?

• HARMAN: Establishing capital expenditure plans for all city departments, conducting a city financial audit, establishing a sidewalk fund and marketing line item in the city’s budget.

• TIMES-ECHO: Can you give a synopsis of your background? Where you grew up? Where all you’ve lived? How long have you lived in Eureka, and what brought you here? Own/run any businesses currently?

• HARMAN: Before moving to Eureka Springs, I served as Vice President of Digital Alchemy, a digital marketing company specializing in four- and five-star independent and boutique hotels in Fort Worth, Texas. I also served as Operations Manager for a Memphis-based money management firm and as Assistant Vice President at National Bank of Commerce, working within its money management division, Commerce Capital Management. Earlier in my career, I worked as a human resources assistant at the Memphis branch of the Federal Reserve Bank. Prior to Memphis, I grew up in Michigan.

Fast-forward nearly 13 years and my husband and I purchased a hospitality business in Eureka Springs that has continued to shape a practical, business-minded approach to leadership — one focused on accountability, sound financial management, strategic planning and building organizations that are prepared for the future.

• TIMES-ECHO: How would you describe Eureka Springs in just a few words?

• HARMAN: The Gem of the Ozarks. Unlike any other town in Arkansas, Missouri or Kansas.

• TIMES-ECHO: What are your thoughts on the proposed 1 percent sales tax on the ballot for water/ wastewater improvements?

• HARMAN: If it passes, it will provide much-needed funding for the estimated $60 million in deferred water and sewer fixes. If it does not, I am determined to continue fixes by creating a robust tourism economy, adding an additional $1 to $2 million via sales tax, which would then be earmarked for water and sewer improvements through ordinance.

• TIMES-ECHO: What is the biggest challenge facing Eureka Springs headed into 2027 and why?

• HARMAN: Declining tourism revenue and outstanding city lawsuits.

• TIMES-ECHO: When campaigning, what topics/ city issues do you hear from residents the most?

• HARMAN: Water and sewer issues, sidewalks, our economy and what happens if the city has to pay out on one of the active lawsuits.

• TIMES-ECHO: What is your personal opinion on a downtown permanent entertainment district?

• HARMAN: I am neutral on it, as I am awaiting the decision the citizens of Eureka Springs make at the ballot box.

• TIMES-ECHO: Why should residents vote for you over the other two candidates?

• HARMAN: I believe Eureka Springs deserves leadership that looks ahead, sets clear priorities, and turns ideas into action. I’m running because I believe we can build a stronger future for Eureka Springs through thoughtful planning, responsible management, stronger communication, and a shared vision for where we want our city to be in five, 10 and 15 years.

This election is about more than choosing a mayor. It’s about choosing a direction for our city. I’m ready to bring people together, establish clear priorities, and work toward practical solutions that benefit our residents, support our businesses, and protect the future of Eureka Springs.

• TIMES-ECHO: What else would you like to add to help voters be more informed about your candidacy?

• HARMAN: If you are uncertain and need more information about the candidate I am, please visit www. HarmanForMayor.com and view my videos under the “News” tab.